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Posts from November, 2018

  • 3 Reasons Emerging Franchisors Need to Nail Supply Chain Management The supply chain is a large part of what keeps each location in the franchise system operating smoothly and efficiently. It’s how you receive everything you need to conduct business. But, it’s often overlooked until something goes wrong, like the critical supplies you need ... Continue Reading
  • 4 Elements of a Paid Media Strategy that Generates Results for Emerging Franchisors Paid media is one of three arms of your overarching marketing strategy – along with earned and owned – necessary for generating product or service sales and franchise development. With it, you can expect more visitors to your website, which could lead to more downloads of ... Continue Reading
  • Why Emerging Franchisors Need to Pay Special Attention to Item 20 of their FDD While potential franchisees are eager to dive into a brand’s Franchise Disclosure Document (FDD) at Item 19, “Financial Performance Representations,” franchisors need to pay close attention to how they craft Item 20, “Outlets and Franchisee Information.” The section will ... Continue Reading