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Posts from 2018

  • What Does Social Selling Look like for Emerging Franchise Brands? Most Americans today use social media , with the majority of older adults going to Facebook and YouTube, while millennials and Generation Z use a variety of platforms, according to a 2018 Pew Research Center survey. That’s a captive audience of more than 300 million people ... Continue Reading
  • 5 Ways Your Franchise Leadership Team Can Be as Strong as Possible – and Why it’s Important With a booming franchise industry comes increased competition between emerging and established brands. One of the prizes franchise brands are competing for is a strong pool of franchisees. Among the things potential franchisees will be looking at in their due diligence ... Continue Reading
  • 4 Keys to Developing a Strong Franchise Relationship Management Strategy Franchising is as much about the franchisor and franchisees developing strong working relationships as it is about growing your brand. But, as we all know, relationships of any kind can be fraught with hurt feelings, bruised egos and ill will if not managed with care. But, ... Continue Reading
  • Do Emerging Franchisors Need a Franchise Development Website? A franchise sales website is at the heart of organic lead generation. With organic franchise leads being the most sought-after, qualified leads that franchise brands can attract, having a strong, information-rich website for serious franchise prospects to navigate is ... Continue Reading
  • 3 Reasons Emerging Franchisors Need to Nail Supply Chain Management The supply chain is a large part of what keeps each location in the franchise system operating smoothly and efficiently. It’s how you receive everything you need to conduct business. But, it’s often overlooked until something goes wrong, like the critical supplies you need ... Continue Reading
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