You’ve worked hard to build a proven business model, and now you’re ready to take on the next challenge: Franchising. However, even the sharpest business owners might find themselves bewildered by the franchise industry’s unfamiliar landscape.
Franchise management services consultants help take the uncertainty out of this transition. These consultants serve as experts-for-hire, using their experience as successful franchisors to guide you through the obstacles and opportunities franchising presents.
Whether you’re managing an established franchisee network or launching your first franchise, here are five ways that a franchise consultant can help minimize your roadblocks and maximize the health of your business:
- Sidestep Common Mistakes
You’ve heard the saying, “Never make the same mistake twice.” But, why make it once if you can avoid it?
When you work with a qualified franchise consultant, you have the insight of a seasoned professional at your fingertips. They have the necessary experience to see common problems coming and help you steer clear of them. That way, you’re spending your time strengthening your business instead of scrambling to deal with challenges you could have avoided.
- Understand a Tricky Industry
Your quick thinking and unwavering commitment to your company made you a great entrepreneur. However, running a franchise system is a different animal. It can be tough for entrepreneurs to adjust to the slow, strategic pace of the franchise industry, and many come in without a solid understanding of what it takes to succeed. A franchise consultant will help you develop franchising savvy you need to navigate the industry like a pro.
- Identify Underlying Problems
The pain points that many franchisors label as sales problems are actually indicators of larger issues with their business models, brands, systems or support structures. A franchise consultant will audit your entire business to pinpoint problem spots, develop laser-focused strategies to iron out the real problems and set you up for continued success.
- Choose the Right Goals
Tap into your franchise consultant’s expertise to identify the best goals for your business. It might feel great to sign on five new franchisees. But, if your business doesn’t have the resources to allow them to open and operate successfully, you’ve missed the mark. A consultant will help you evaluate your business, identify the most strategic goals and lay out a clear plan to achieve them.
- Find a Knowledgeable, Trusted Sounding Board
Customize your consulting experience to fit your needs, your market and your communication style. Get more bang for your buck by finding a consultant with experience in your niche and an understanding of the current issues facing franchisors in your industry. A good consultant will travel to evaluate your business and get a strong sense of its workings. You can decide how often you want to touch base with your consultant and which areas of your business you’d like to discuss. Your consultant should be someone you can be comfortable and honest with. He or she might not always tell you what you want to hear – but your business will be healthier for it.
The experienced franchise management consultants at Winmark Franchise Partners can help your business reach its full potential. With 30 years of franchising experience and more than 800 franchise owners representing 1,200 locations for five brands, Winmark Franchise Partners is a trusted name in franchise consulting. For more information about how we can help you grow your brand, contact us here or at (844) 452-4600.