The Emerging Franchise Brand
We’ve all heard the failure rate for new business concepts. As much as 50 percent of new businesses fail within their five years of operation, and just onethird of those that survive that timeframe make it to 10 years.
A franchise provides opportunities to entrepreneurs who want to open and run their own business. The franchisor owns the brand and through a licensed relationship provides rights to franchisees that own individual locations. This agreement allows franchisees to use the brand name and trademark as well as utilize the business system in their market.