Winmark Franchise Partners Case Studies

Helping Existing Networks Grow & Improve

Once Upon A Child® was an iconic brand back in the nineties. Started in 1984 in Ohio and franchised since 1993 by Winmark®, the brand had grown to over 200 stores by 2001, but the growth had become stagnant amidst declining store sales and an uninspired management team. The franchisees were more than willing and able to change, but they lacked the leadership necessary to help them come out of their system-wide malaise to once again dominate the category.

Winmark’s new management team identified several operational issues that were holding the brand back and began working with their stronger franchisees to implement effective change management. While the franchisees begged for a silver bullet, the answer was actually to improve several areas of operational deficiencies to overcome the lackluster performance. And with each small change embraced by the system, the performance and the level of franchisee satisfaction grew.

The results have been nothing short of spectacular, with unit growth exceeding 50% since 2001 and average unit volume increasing 140% during the same time frame. For more details on their growth story, read our Once Upon a Child blog post.

In addition, Once Upon A Child® has been ranked as the #1 kids’ apparel retailer by Entrepreneur magazine for 15 straight years, and today the brand is experiencing its best year ever 25 years after its inception.
Learn more about Winmark Franchise Partners by reading some of our other success stories.

Fixer Upper

Average
Unit Volume*
  • $402,109
    2001
  • $571,375
    2006
  • $813,183
    2011
  • $966,865
    2016
Total Number
of Units
  • 229
    2001
  • 214
    2006
  • 247
    2011
  • 348
    2016
*The amounts stated are as reported in Item 19 of the 2002, 2007, 2012 and 2017 Once Upon A Child® Franchise Disclosure Documents, respectively (based on the previous year’s Gross Sales). In 2001, of the 202 stores that reported, 89 or 44% of the reporting stores attained or exceeded the Average Unit Volume. In 2006, of the 187 stores that reported, 82 or 43% of the reporting stores attained or exceeded the Average Unit Volume. In 2011, of the 236 stores that reported, 110 stores or 47% of the reporting stores attained or exceeded the Average Unit Volume. In 2016, of the 316 stores that reported, 143 stores or 45% of the reporting stores attained or exceeded the Average Unit Volume. A new franchisee’s results will likely differ from these results.

Our
Solutions

  • Forbes Best Small Companies
  • Franchise 500
  • Franchise Times Top 200
  • IFA Franchising Member
  • CFA Member

Let’s Build a Strong Business, Together. Contact Us Today!

    • Please enter your first name.
    • Please enter your last name.
    • This isn't a valid phone number.
      Please enter your phone number.
    • This isn't a valid email address.
      Please enter your email address.
    • Please enter your state or province.
    • Please make a selection.
    • Please enter a message.